NIP — The three-sip protein.

Why we made it

We didn't shrink a protein shake.
We removed everything that wasn't protein.

The old way

A pound of liquid for 24 grams of protein.

01Too much liquid14 ounces to deliver what fits in 2.5.

02Too much timeA drink you nurse, not a thing you do.

03Too much chalkThick, gritty, sweet. Tolerated, not enjoyed.

04Too much to carryA bottle in the bag, leaking by noon.

What you get

Less of everything.
Except protein.

24g

Full protein

The whole hit. No half-dose because it's small — the size is engineering, not compromise.

3

Three sips

A ritual, not a chore. Cap off, three sips, cap on, move. Done before the elevator opens.

1

One pocket

Fits a jacket pocket, a clutch, a cup holder, a carry-on. Protein that travels like you do.

The lineup

Tastes like juice.
Not like protein.

Bright, clear, fruity. Three to start — each one a clean fruit shot that happens to carry 24 grams.

Yuzu Green.

Bright Japanese citrus over a crisp green base. Tart, clean — the hero pour.

Hero flavor

Wild Berry.

Deep blackberry and raspberry. The crowd favorite.

Crowd-pleaser

Apple Cucumber.

Crisp green apple and cucumber. Clean, light, spa-fresh.

The clean one

★★★★★

"I'll never carry a shaker bottle again. This is the first protein that fits my actual life."

— Early tester, founding batch

4,000+

On the early list

3 sips

Average finish

0g

Chalk

MADE IN USA24G PROTEIN0G SUGARNO CHALK

NIP vs the shake

The difference is the size.

NIP

Protein shake

Protein

24 g

20 g

Volume

3 fl oz

11–14 oz

Time to finish

3 sips

~5 min

Carries in a pocket

Yes

No

Sugar

1 g

6–15 g

Refrigeration in transit

Not required

Usually

Good questions

Before you ask.

How is 24g of protein in 3 ounces?

+

By concentrating it. A standard shake is mostly water and filler. We use a clear protein system to carry a full 24-gram dose in a fraction of the liquid.

Does it taste like a supplement?

+

No chalk, no grit, barely any sugar. Smooth and cold, closer to a treat than a tolerance test. That was the whole point.

When does it ship?

+

First batch lands in 2026. Early-access members get first allocation and founding pricing before anyone else.

Where is it made?

+

Produced in a US facility. We'll share full sourcing and testing details at launch.

Reserve your spot.

Be the first to try NIP. Founding reservations get first allocation and founding pricing when the first batch ships. No payment now — just your spot held.

No charge today. No spam. One email when NIP is ready.

✓ You're in. Your spot is reserved.

Protein, in three sips.
Then get on with it.

Reserve your spot